### Data analysis and data mining

**
A. Azzalini - B. Scarpa**

WHY THIS BOOK?

An introduction to statistical data mining, Data Analysis and
Data Mining is both textbook and professional resource.
Assuming only a basic knowledge of statistical reasoning,
it presents core concepts in data mining and exploratory
statistical models to students and professional statisticians-both
those working in business and those working in a technological
or scientific capacity - who have a limited knowledge of data mining.

This book presents key statistical concepts by way of case studies,
giving readers the benefit of learning from real problems and real data.
Aided by a diverse range of statistical methods and techniques, readers
will move from simple problems to complex problems. Through these case
studies, authors Adelchi Azzalini and Bruno Scarpa explain the the
rationale and the working of statistical methods, rather than relying on
the "push the button" philosophy; they demonstrate how to use statistical
tools to find the best solution to a given problem.

Case studies feature current topics highly relevant to data mining,
such web page traffic; the segmentation of customers; selection of
customers for direct mail commercial campaigns; measurements of customer
satisfaction. Appropriate for both advanced undergraduate and graduate
students, this much-needed book will fill a gap between higher level
books, which emphasize technical explanations, and lower level books,
which assume no prior knowledge and do not explain the methodology
behind the statistical operations.

*Adelchi Azzalini* is Professor of Statistics in the Department of
Statistical Sciences at the University of Padua.
He actively researches in statistical methodology and has maintained
an interest in statistical applications.

*Bruno Scarpa* is Researcher in the Department of Statistical
Sciences at the University of Padua.
He previously worked as a statistician and data miner in marketing
divisions of insurance and telecommunication companies.

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